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Kampagne
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Stadt Stuttgart

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Aufgabe

Stuttgart, Zentrum der Wissenschaft? Aber sowas von. Die Stadt der Auto- und Maschinenbauer richtet 2024 in der zweiten Auflage ein Wissenschaftsfestival aus, das sich auf der Weltbühne zeigen lassen kann. Aufgabe war es, das Festival emotional aufzuladen und es zum Publikumsmagneten zu machen. Die Challenge: Wie lassen wir die Begeisterung der Wissenschaftler*innen für Ihre Forschung auf die Menschen überspringen?

Idee

Wissenschaft ist ein zuverlässiger Lieferant von AHA-Erlebnissen. Nicht in Stuttgart. Denn hier entstehen dermaßen außergewöhnliche Dinge, die aufhorchen lassen und für regelrechte OHA-Erlebnisse sorgen. Grund genug, das Festival zu besuchen und darüber zu staunen, was Wissen alles schafft.

Umsetzung

Die Kommunikation für das Wissenschaftsfestival inszeniert die Ideen und Erfindungen Made in Stuttgart mit einem gezielten Twist und macht klar, wie viel Kraft in unkonventionellen Lösungen steckt. Ob Gebäude aus Pilzgeflecht oder Codes, die unsere Freiheit schützen – über das, was in Stuttgart entsteht, kann man nur staunen. In Social, in ganz Stuttgart und in verschiedenen Printformaten trommeln die Motive für das Festival. In Shortclips geben die Wissenschaftler*innen Einblicke in ihre Arbeit. Und mit der in Stuttgart heimischen Gelbkopfamazone haben wir darüber hinaus eine Sympathieträgerin erkoren, die sich zur Botschafterin des Festivals gemausert hat. 

Make it pop! Die Kampagnenmotive stürmen übers Auge direkt in die Amygdala und sorgen für ein OHA-Feuerwerk der ganz besonderen Art. Leuchtende Farben, reduziertes Layout und Kompositionen proudly supported by AI. Bleibt nur noch eins zu sagen: Ui.

Plakat Kampagnenmotiv Gelbkopfamazone Plakat Kampagnenmotiv Pilzhaus Plakat Kampagnenmotiv Bananenlampe Plakat Kampagnenmotiv Pilzmädchen

Die Website: Digitaler Staunraum. Copy Neugierig geworden? Für alle, die mehr über das Festival wissen wollten, gab es auf der Website das ganze Paket Informationen – von der Programmübersicht bis hin zu den Festival-Highlights.

Zur Website
Social Media Ad am Smartphone

Boosted Aufmerksamkeit. Der visuelle Auftritt zog nicht nur auf der Straße, sondern auch im Feed die Augen auf sich.

Die Animazone. Sympathieträgerin, heimliches Maskottchen der Landeshauptstadt Stuttgart und absoluter Eyecatcher der Kampagne: die Gelbkopfamazone. Digital wurde sie in animierten Assets kurzerhand zur Animazone.

Anzeige in einem Magazin
Infoscreen an einer Rolltreppe
Großflächenplakat mit Anzeige
Große plakatierte Fassade eines leerstehenden Kaufhauses
Banner auf der Königsstraße in Stuttgart
Litfasssäule
Einseitiger redaktioneller Beitrag in der Stuttgarter Zeitung
Layout Titel des Programmhefts Layout Innenseiten des Programmhefts Layout Innenseiten des Programmhefts

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Spread the science! Extrem gute Beteiligung der wissenschaftlichen Institutionen und gut besuchte Veranstaltungen haben dazu beigetragen, wissenschaftliche Themen einem breiten Publikum näherzubringen und den Wissenschaftsstandort Stuttgart zu stärken.

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Wir freuen uns auf neue Chancen.
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