background
Intelligent Qleaning

Corporate Design 

soniq

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Kontext

Alles, was digitalisiert werden kann, wird digitalisiert. Das trifft auch auf die professionelle Reinigung zu! Ein Terrain, auf dem die Software-Entwickler und Cleaning-Experten von soniq aus Berlin waschechte Pionierarbeit leisten. Schließlich haben sie mit viel Herzblut eine Lösung entwickelt, die jeder Herausforderung von Modern Cleaning gewachsen ist. Die Rede ist von soniq IQ, der 1. intelligenten Reinigungs-Plattform für Unternehmen.

Mission

Einmal durchwischen: Unser Strategie-Partner Jörg Abele von Planning First machte im ersten Schritt eine neue Markenpositionierung mit soniq fest. Das perfekte Sprungbrett für die weitere Ausarbeitung, in welcher wir die digitale Vorreiterrolle von soniq auf ein ebenso modernes Markendesign münzen wollten. Die Challenge: Wie gelingt es, ein komplexes Softwareprodukt sowie das Unternehmen dahinter so zu rebranden, dass alles aus einer Hand kommt und die breitgefächerte B2B-Zielgruppe sofort den Business-Value hinter jeder Maßnahme versteht?
 

Disziplinen

  • Markenpositionierung
  • Markenstrategie
  • Art direction
  • Branding / Corporate Design Entwicklung
  • UX / UI Design
  • Back end & Front end Entwicklung

Ergebnis

  • Neues Corporate Design
  • Überarbeitetes Logo
  • Neuer Markenauftritt / Geschäftsausstattung
  • Zielgruppenspezifische Markenkommunikation

So fresh, so smart, so soniq: Um die nächste Stufe zu zünden, schnappten wir uns zuerst das Logo und fingen damit an, die soniq Evolution auch in Bild und Schrift zu vollziehen. Dabei entstand aus bestehenden Elementen ein komplett neuer Design-
Baukasten, der – wie das Software-Produkt selbst – maßgeschneiderte Lösungen liefert.

Case soniq new logo neues Logo Screen
Case Soniq Website Phone

Ein moderner Twist auf die bestehenden Formelemente! Der neue Schriftzug? Na klar: Ebenfalls aus der alten Formensprache entstanden. Jedes Element greift ineinander, ist modular verwendbar und unterstreicht so, dass bei soniq alles in eine Gesamtlösung mündet.

Case Soniq Sequenz Logo

Intelligent, modern, ambitioniert: Selbst die Grundformen, die das soniq-S bilden, können beliebig aneinandergereiht werden und bilden so ein markantes und wiedererkennbares Gestaltungselement, das an Wege oder Putzstreifen erinnert.

Case soniq Icons

Sowas von iconic: Selbst die Icons für die vier Kernmodule von soniq IQ (crew, space, tool und business), für die Zusatzfeatures (data pipeline und customer interface) sowie für die soniq crew App konnten wir aus der Formgebung des Logos entwickeln.

Aber das war erst der Anfang. Passend zur Software- und Design-Evolution sollte die neue Website ebenfalls dem dynamischen Auftritt von soniq entsprechen. Gesagt, getan: Abwechslungsreiche Transitions zwischen hell und dunkel, sowie pointiert eingesetzte Micro-Interactions und Animations machen die Seite an den richtigen Stellen zum Eye-Catcher und Vorreiter in der Branche.

Case Soniq Long Screen

Animations everywhere: Für die soniq crew App gestalteten wir ein freshes, neues Splash Screen, welches beim Laden der App als Intro abgespielt wird und die User*innen sofort in die moderne soniq Welt eintauchen lässt. Swoosh!

Zack, zack, zack: Damit die App auch direkt in den entsprechenden Stores gefunden wird, haben wir für alle Geräte und Sprachen entsprechende Screens und App-Store-Grafiken erstellt, um die wichtigsten Funktionen übersichtlich und schnell darzustellen.

Phone
Case Soniq Mobile Screen
Laptop
Case soniq Desktop Screen
Case soniq empty states slides Case soniq empty states slides Case soniq empty states slides Case soniq empty states slides Case soniq empty states slides
Case soniq single Icon

Konsequent: Vom großen Ganzen bis ins kleinste Detail… unser konzeptioneller Designanspruch zieht sich bis hinunter aufs Produktdesign durch. So konnten wir auch das soniq IQ Produkt-Team mit Empty-State-Illustrationen unterstützen, welche in Zusammenarbeit mit dem Designstudio Herzblut & Bock passgenau angefertigt wurden.

Case soniq Poster

Passend zum digitalen Look entwickelten wir mit unserem Creative Partner Jan-Erik Scheibner eine übergreifende B2B-Textmechanik, welche die Vorreiterrolle von soniq unterstreichen soll – und zwar ganz easy, indem sie einen Strich durch die alte Art zu reinigen macht! Schneller kann man modernes Reinigen nicht auf den Punkt bringen.

Case soniq Flyer close
Case soniq Aufsteller

Poster oder Broschüre? Warum nicht beides? Ein cleverer Faltmechanismus macht es möglich und gibt Messebesuchern und soniq Interessierten in Zukunft einen schnellen Überblick über alles, was die soniq IQ Plattform kann.

Case soniq Stand Messe
Case soniq Messestand

Could be you?

Ready when you are.
Wir freuen uns auf neue Chancen.
Kontakt
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