Strategische Planung
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Markenstrategie

Deine Markenstrategie Agentur: 
Dein Sprungbrett zum Markterfolg.

Marktanteile sind umkämpft, um Kund*innen wird gerungen. Eine durchdachte Markenstrategie kann dabei helfen, herauszustechen, Begehrlichkeit zu wecken und den langfristigen Erfolg deines  Unternehmens auf den Weg zu bringen. Mach dich also am besten gleich auf den Weg zu uns.

Let’s talk business

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Markenstrategie: Konkurrenz ausstechen, auf dem Markt herausstechen.

Was kann eine Markenstrategie für dich leisten? Die Antwort: Sie stellt die Weichen für den Erfolg deines Unternehmens. Wie genau sie das tut? Hier sind vier Effekte erfolgreicher Markenstrategie:

Kontakt aufnehmen

Konsistenz und Klarheit

Eine gute Strategie macht es nicht allen recht, sondern ist fokussiert und schafft dadurch Klarheit: Klare Botschaften, klarer Markenkern, klare Nutzenversprechen. Und richtig umgesetzt ist es die Blaupause für eine konsistente Markenführung, die sicherstellt, das deine Kund*innen dich über alle Touchpoints hinweg wiedererkennen.

Effektivere Marketing-
maßnahmen

Wie gesagt: Eine gute Strategie bedeutet auch Verzicht auf alles, was nicht dabei hilft, deine Ziele zu erreichen. Welche Kanäle sind wichtig? Auf welche Zielgruppen fokussieren wir uns? Wie viele Botschaften brauchen wir? Mit einem Ausschlussverfahren sorgst du am Ende für eine Menge Effektivität, weil Ressourcen besser eingesetzt werden können. 

Langfristige Markenstärkung

Mit einer umsichtigen und gleichzeitig vorausschauenden strategischen Planung stärkst du deine Marken auf Jahre hinaus. Sie hilft dir dabei, Relevanz herzustellen und diese immer wieder neu zu interpretieren – ohne dabei das Fundament zu verlassen.

Wettbewerbs-
vorteil

Ein der Hauptaufgaben strategischer Planung ist es, den Grund herauszuarbeiten, warum dich deine Kund*innen der Konkurrenz vorziehen sollten. Wie positionierst du dich? Und wie lautet dein einzigartiges Angebot – auch wenn du gar kein einzigartiges Produkt hast? Eine fundierte Markenstrategie befähigt dich auch auf gesättigten Märkten dazu, deine Konkurrenz auszustechen und auf dem Markt herauszustechen. 

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Unser Markenstrategie Prozess: So wird Erfolg gedacht.

Wir holen Markenstrategie raus aus dem Elfenbeinturm. Bei uns bekommst du nicht nur Heads-on, sondern auch Hands-on. Wir starten mit einer Analyse, leiten Erkenntnisse ab und gießen unsere Gedanken in eine praktikable Strategie. Wichtig für uns: Wir binden dich aktiv in jeden unserer Schritte mit ein und halten Abstimmungszyklen kurz. Unser Prozess? So sieht er aus:

Markenanalyse und Zieldefinition

Wo anfangen? Der erste Schritt besteht in einer umfassenden Analyse deiner aktuellen Markenpositionierung. Wie nehmen die Zielgruppen deine Marke wahr, wie stehen deine Wettbewerber da und wohin genau entwickelt sich der Markt? Wichtig ist uns dabei auch, über Ziele zu sprechen: Was willst du erreichen? Wo siehst du deine Marke in der Zukunft? Und wann ist für dich die Markenstrategie erfolgreich? 

Zielgruppenanalyse

In der Analysephase setzen wir uns auch mit den Menschen auseinander, die dein Angebot nutzen sollen. Eine detaillierte Zielgruppenanalyse ist aus unserer Erfahrung das wichtigste Element einer erfolgreichen Markenstrategie. Wir identifizieren die Bedürfnisse, Wünsche und Verhaltensweisen deiner Zielgruppe, bauen dabei natürlich auch auf deine Erfahrungswerte, führen Interviews, fühlen uns ein und filtern Erkenntnisse, die den Grundstein legen für eine laserscharfe Kommunikation.

Markenbotschaft

Das Destillat der Markenstrategie: Die Botschaft. Wir formulieren sie dir klar, einfach und vor allem relevant. Sie dient als Sprungbrett und Nordstern fürs Corporate Design, deine nächste Kampagne oder deinen Markenrelaunch. 

Exekution

Eine Strategie ohne Exekution ist tote Materie. Deshalb gibt es bei uns immer auch einen Plan, wie wir den strategischen Gedanken Leben einhauchen. Ein Kommunikations- oder auch Maßnahmenplan zeigt dir auf, wo, wann und wie die Markenstrategie konkret zum Einsatz kommt. Wir orchestrieren für dich, halten zusammen und haben immer ein Auge darauf, dass alles auf die verabschiedete Strategie einzahlt.

Erzählt mir mehr
Shootingbild aus dem Office von Mitarbeiter:innen im Gespräch

Das leisten wir für dich im Bereich Markenstrategie:

Marke:

  • Markenstatus
  • Markenimage
  • Content: Content Mapping, Contentstrategie, Storytelling
     

Business: 

  • SWOT-Analyse 
  • Interne Interviews
  • Workshops
     

Zielgruppen: 

  • Buyer-Personas
  • Touchpoint-Analyse
  • Customer Journey
     

Markt-Trends:

  • Marktanalyse
  • Trendanalyse
  • Desktop-Research
     

Wettbewerber: 

  • Benchmarking
  • Wettbewerbsanalyse
  • Positionierungs-Matrix

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