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Powerful look for powerful tools.

Markenführung 

Fein

Zwei aufeinander gestapelte Broschürentitel von Produktkatalogen

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Kontext

Als Erfinder der Bohrmaschine ist FEIN der absolute Spezialist für Metall-Profis. Wer etwas auf sich hält und höchste Ansprüche sowohl an Qualität als auch an Produktivität hat, kommt an der Nummer 1 für unverwüstliche Elektrowerkzeuge nicht vorbei – weder in Deutschland noch international.

Mission

Begonnen mit einer neuen Markenstrategie, die FEIN weiter als Metall-Spezialisten positioniert, haben wir ein umfangreiches Rebranding des schwäbischen Unternehmens durchgeführt. Zum einen, um den Qualitätsanspruch auch auf visueller Ebene weiter für FEIN zu claimen. Und natürlich, um die Marke fit zu machen für die Zukunft.

Disziplinen

  • Strategische Konzeption
  • Markenführung
  • Kampagnen
  • Art Direction
  • Branding / Corporate Design Entwicklung

Ergebnis

  • Neues Corporate Design
  • Brand Portal
  • Kampagnenmotive
  • Zielgruppenspezifische Markenkommunikation
  • Neue Bildwelt

Orange vibes only. Für das neue FEIN Corporate Design haben wir ein duales Gestaltungsprinzip entwickelt, das sich einfach anhand des Colorways unterscheiden lässt: White-Orange und Orange-White. Flächenaufteilung, Farbgebung und Logo in der Art und Kombination ihrer Anwendung ziehen die visuelle Linie zwischen Unternehmens- und Produktkommunikation.

Fein Visitenkarten

The basis of business. Alles, was auf administrativer Unternehmensebene kommuniziert wird, folgt dem Gestaltungsprinzip White-Orange. So zum Beispiel die komplette Geschäftsausstattung wie Briefbögen, Visitenkarten, Blöcke, Lieferscheine, Namensschilder, Angebote, Pressemitteilungen, Rechnungen u.v.m.

Fein Briefbögen

Der großzügige Weißraum schafft gleichermaßen Klarheit und Hochwertigkeit. Die Markenfarbe Orange und das Logo treten hier als dezenter Absender in die zweite kommunikative Reihe.

Spot on for the heroes. FEIN-Produkte lösen Emotionen aus. Und immer, wenn diese zu den Protagonisten der Kommunikation werden, wird es Orange. Genauer: Orange-White. Dazu gehören Kataloge, Flyer, Anzeigen, Broschüren, Poster, Mailings, Online-Banner, Roll-Ups, Fahrzeugbeklebung, Displays u.v.m. Der orangene FEIN-Markenraum bildet die Bühne für sämtliche Produktkommunikation und die dazugehörigen markenbildenden Elemente und den textlichen Inhalt.

Fein Produkte in heroischer Darstellung
Broschüren Titel Broschüren Titel Broschüren Titel

The CI makes the brand. Mit dem FEIN Brand-Portal geben wir Mitarbeitern sowie externen Partnern einen visuellen Werkzeugkoffer an die Hand, mit dem sie alle Markenelemente sicher, einfach und modular anwenden können.

Laptop

Animation creates attention. Auf Social Media setzen wir die Produkte mit unserem auffälligen Orange und dynamischen Animationen in Szene. Das schafft Impressionen, die wirklich Eindruck machen.

Phone

Im Portal befinden sich Logos, Typografie, Layouts und Bildsprache, sodass bei der Erstellung von Kommunikations-maßnahmen konsistente Entscheidungen in Bezug auf Inhalt und Design getroffen werden können.

Bildausschnitt des Styleguides auf Frontify Bildausschnitt des Styleguides auf Frontify Bildausschnitt des Styleguides auf Frontify Bildausschnitt des Styleguides auf Frontify Bildausschnitt des Styleguides auf Frontify
Motiv eines Handwerkers aus dem Reportageshooting

Pure professional work. Die Bildwelt basiert zum größten Teil auf einem Reportage-Stil, der ungeschönte, professionelle und echten Arbeitssituationen entsprechende Motive zeigt. Wir sind mit der Kamera dabei, wenn Profis sich ihren Herausforderungen stellen und entwickeln daraus authentische Fotostrecken. So erzählen wir Geschichten auf Augenhöhe, stellen die hohe Qualität der Produkte unter Beweis und schaffen Glaubwürdigkeit und Vertrauen bei denen, für die wir seit über 150 die besten Elektrowerkzeuge herstellen: Metall-Profis.

Motiv aus dem Reportageshooting für Fein
Motiv aus dem Reportageshooting für Fein
Motiv aus dem Reportageshooting für Fein
Motiv aus dem Reportageshooting für Fein

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Wir freuen uns auf neue Chancen.
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