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Real love, real tradition.

Markenüberarbeitung Christian Bauer 

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Kontext

Tradition meets innovation. Christian Bauer Trauringe ist ein echtes Traditionsunternehmen. Und seit Generationen in Familienhand. Tradition, Innovation und die besondere Liebe zu Design und Handwerk sind die tragenden Erfolgselemente des schwäbischen Unternehmens in der Schmuckfertigung.

Mission

Make it premium, baby! Premium-Trauringe sind das Business von Christian Bauer. Unser Job war es nun, das auch im Markenbild widerzuspiegeln. Also haben wir die Brand frischer, klarer, lifestyliger – und vor allem emotionaler gemacht. Das Ergebnis: eine klare Erhöhung der Sichtbarkeit.

Disziplinen 

  • Art Direction 
  • Branding / Corporate Design Entwicklung 
  • UX / UI Design 
  • Back end & Front end Entwicklung

Ergebnis 

  • Logo-Redesign 
  • Neuer Markenauftritt 
  • Zielgruppenspezifische Markenkommunikation 
  • Neue Website 
  • Neue Bildwelt
Kampagnenmotiv Paarshooting mit Ringinszenierung

The power of real love. Bei aller Klarheit im Formalen, war es wichtig, den Kern und Antrieb der Marke nicht zu vergessen: die Liebe. Mit einem warmen und natürlichen Bildlook und einer selbstbewusst-lässigen Attitüde haben wir echte Liebe inszeniert. Die Besonderheit: Gemeinsam mit Mode- und Editorialfotograf Stephan Glathe haben wir ein echtes Paar (Caroline Lossberg & Johannes Arzinger) fotografiert, das so für spürbare Authentizität sorgt und den Gedanken dieser Kampagne perfekt transportiert: So will ich sein. So will ich leben. So will ich lieben und wirken.

Kampagnenmotiv Paarshooting mit Ringinszenierung
Kampagnenmotiv Paarshooting mit Ringinszenierung
Kampagnenmotiv Paarshooting mit Ringinszenierung
Kampagnenmotiv Paarshooting mit Ringinszenierung
Kampagnenmotiv Paarshooting mit Ringinszenierung
Kampagnenmotiv Paarshooting mit Ringinszenierung

Transforming tradition. Die Welzheimer Tanne ist das Markenzeichen von Christian Bauer. Seit 1880. Und genau diese – zusammen mit dem gesamten Look – haben wir ins Jahr 2020 geholt. Mit Reduktion und Klarheit. Für mehr Premium.

Visitenkarten von Christian Bauer Briefbogen von Christian Bauer Wachssiegel von Christian Bauer
Mobile Website Screens von Christian Bauer

Log in. Shine out. Trauring-Business ist Händler-Business. Für diese besondere Vertriebsstruktur haben wir eine Website gebaut, die zum einen die Produkte hochästhetisch präsentiert und zum anderen eine unkomplizierte und schnelle Möglichkeit bietet, Fachhändler weltweit zu kontaktieren.

Website besuchen

Als weitere Komponente haben wir einen B2B-Zugang implementiert, der Fachhändlern die Möglichkeit bietet, sich neueste Infos und Marketing-Materialien zu downloaden.

Christian Bauer Website Ansichten Händlerbereich Christian Bauer Website Ansichten Händlerbereich Christian Bauer Website Ansichten Händlerbereich
Flaggen von Christian Bauer Anzeige von Christian Bauer Außenbanner von Christian Bauer Plakatanzeige von Christian Bauer Plakatanzeige von Christian Bauer

Could be you?

Ready when you are.
Wir freuen uns auf neue Chancen.
Kontakt
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