background
Make compost. Not waste.

Markenführung soilkind

CHALLENGE ACCEPTED

CHALLENGE ACCEPTED

CHALLENGE ACCEPTED

CHALLENGE ACCEPTED

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Aufgabe

soilkind verwandelt Bioabfälle in nährstoffreichen und bodenaktiven Kompost. Der elektronische Indoorkomposter wurde 2017 unter dem Namen Kalea aus dem Boden gestampft und blühte bei einer Crowdfunding-Kampagne richtig auf: In weniger als sieben Minuten war das Projekt erfolgreich finanziert. Nach der Umbenennung im Dezember 2022 übernahmen wir die Aufgabe, soilkind zu einer Marke zu entwickeln. Die Herausforderungen: Die Kommunikation spiegelte bis dato nicht die Hochwertigkeit des Produkts wider und auch der lange Entwicklungsprozess sorgte bei den Follower*innen für Unzufriedenheit.

Idee

Aesthetic all the way. Oder anders gesagt: Weg von Bio, hin zu Premium. Mit diesem Ansatz haben wir dafür gesorgt, dass die Markenkommmunikation der Hochwertigkeit des Produkts entspricht.

Umsetzung

Für soilkind haben wir tief in den Kernwerten gegraben und auf Basis von Wettbewerbs- und Zielgruppenanalysen eine Markenpositionierung erarbeitet. Daraus entstand ein strategisches Konzept, das den Brand Purpose „Make compost. Not waste.“ betont und die Vorteile von soilkind hervorhebt. Die neue Markenidentität verbindet dabei Natur und High-Tech. Dank einer frischen Design-Guideline und einer neuen Bildwelt entstand so ein visueller Auftritt, der perfekt zum hochwertigen Indoorkomposter passt. Diese Identität zieht sich durch alle Kanäle: von der Website mit integriertem Shopsystem über die Social Media Auftritte bis hin zur Messe.

The vision takes shape. Für soilkind haben wir ein Corporate Design entwickelt, das den Kern der Marke optimal widerspiegelt. Das neue Design vermittelt nicht nur die nachhaltige und innovative Vision, sondern sorgt auch für ein positives Markenerlebnis.

Laptop

Besonders im digitalen Raum, wo der erste Eindruck entscheidend ist, konzentrieren sich die visuellen Elemente auf eine klare und hochwertige Gestaltung.

Prints that pop. Wir haben uns um die Gestaltung der analogen Medien gekümmert. Immer im Fokus: die Anpassungsfähigkeit der Designelemente. Ob im Quickstart-Guide, auf Flyern oder in anderen Printformaten – die Gestaltung sorgt für eine konsistente Markenidentität und spricht die Zielgruppe direkt an.

LOUP Soilkind Case Offline Asset Frontpage LOUP Soilkind Case Offline Asset Pages LOUP Soilkind Case Offline Asset Poster

From blueprint to brand. Um einen klaren, einheitlichen visuellen Look für soilkind zu schaffen, haben wir eine umfassende Design-Guideline entwickelt. Sie definiert zentrale Markenelemente wie Logo, Typografie, Layout und Bildsprache und ermöglicht konsistente Entscheidungen bei der Erstellung von Kommunikationsmaßnahmen. So garantieren wir, dass alle Inhalte frisch und ansprechend sind und die Markenidentität klar erkennbar bleibt.

LOUP Soilkind Case Guideline Desktop LOUP Soilkind Case Guideline Desktop LOUP Soilkind Case Guideline Desktop LOUP Soilkind Case Guideline Desktop LOUP Soilkind Case Guideline Desktop

Vibrant vibes. Bei der Bildwelt von soilkind setzen wir auf eine einladende und freundliche Atmosphäre: Holz, Stein und Leinen sorgen mit ihrer Natürlichkeit für Wärme und Gemütlichkeit. 

LOUP Soilkind Bildwelt Kuechenszene

Die moderne Ästhetik zeigt sich in klaren Linien und funktionalen Möbeln. Jedes Detail ist durchdacht und trägt dazu bei, eine Umgebung zu schaffen, in der sich jeder wohlfühlt. Dank der lebendigen, aber ausgewogenen Farbpalette und des sanften Lichts entsteht so ein harmonischer Gesamteindruck.

LOUP Soilkind Bildwelt Kuechenszene
LOUP Soilkind Bildwelt Schneidebrett
LOUP Soilkind Bildwelt Kompost
LOUP Soilkind Bildwelt Funktion
LOUP Soilkind Bildwelt Gartenszene
LOUP Soilkind Bildwelt Kompost

Content for growth. Frischer Wind für den Indoorkomposter. Mit einer gezielten Social-Strategie haben wir einen Ansatz entwickelt, der die Zielgruppe begeistern soll: Klare Content-Pillars schärfen das Markenbewusstsein und stärken die Community. Dazu haben wir Inhaltsbausteine definiert, die eine modulare Anpassung an die Kanäle ermöglichen. Für jeden Kanal gibt es eigene Contentformate, um die Ansprache zu optimieren und das Engagement zu fördern.

LOUP Soilkind Case Instagram Uebersicht Overview

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RESULTS RESULTS

RESULTS RESULTS

Die Erfolgszahlen.*

*Zeitraum: 3 Monate nach dem Launch der Kampagne.

Profil-Interaktion (Nicht-Follower)

+40 %

Profil-Interaktion (Follower)

+89,7 %

Impressionen

21.000

Neue Follower in 3 Monaten
(organisches Wachstum)

100

Love Speech, Likes und Follows

Unzählige

Click and compost. Wir haben die Website von soilkind neu gestaltet und ein Shopsystem integriert, das perfekt für die mobile Nutzung geeignet ist. Gemeinsam mit unseren Netzwerkpartnern von Arise haben wir die Seite durch eine gezielte SEO-Strategie optimiert und die Sichtbarkeit maximiert. Ein besonderes Highlight: Zum Relaunch stehen Anwendungsvideos bereit, die den Nutzer*innen wertvolle Unterstützung bieten. So wird Kompostieren zum Kinderspiel.

LOUP Soilkind Case Websute Desktop Long Screen

Look and feel. Für die IFA 2024 haben wir den Messestand von soilkind gestaltet. Mit Instagram-Posts konnten wir bereits im Vorfeld das Interesse der Besucher*innen wecken. Am Stand selbst hatten die Gäste dann die Möglichkeit, den elektrischen Indoorkomposter hautnah zu erleben, sich beraten zu lassen und sich für einen Newsletter anzumelden. Auch für die Rückwand haben wir einen Videoschnitt gestaltet, der nachhaltig Eindruck hinterließ.

LOUP Soilkind Case Messestand LOUP Soilkind Case Messestand LOUP Soilkind Case Messestand LOUP Soilkind Case Messestand

Could be you?

Ready when you are.
Wir freuen uns auf neue Chancen.
Kontakt
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