background

Brand spa retreat.

Markenüberarbeitung 

Sanitär Wahl

Case Sanitär Wahl Visitenkarten

CHALLENGE ACCEPTED

CHALLENGE ACCEPTED

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Kontext

Einfach unverwechselbad: Wer sein persönliches Wohlfühl-Bad auf das nächste Level heben will, kommt an Sanitär Wahl nicht vorbei. Und das seit 1977 – mittlerweile in dritter Generation.

Mission

„Alles auf Anfang“ hieß es beim ersten Briefing. Die Aufgabe: Seele, Kreativität und Planungsstärke von Wahl in eine komplett neue Corporate Identity zu fassen, die beide Zielgruppen gleichermaßen anspricht: Endkunden und Planer.

Disziplinen

  • Art direction Branding / Corporate Design Entwicklung
  • UX / UI Design
  • Back end & Front end Entwicklung

Ergebnis

  • Neues Corporate Design
  • Neues Logo
  • Neuer Markenauftritt / Geschäftsausstattung
  • Zielgruppenspezifische Markenkommunikation

The W is for Wow. Aus dem „W“ des Logos haben wir ein Siegel entwickelt, das den Claim fasst: SPA YOUR LIFE. Dieses Wohlfühl-Symbol fungiert auch innerhalb der Geschäftsausstattung als plakativer Hingucker.

Case Sanitaer Wahl Full Screen
Case Sanitaer Wahl Full Screen

Creation of the clear. Klare Struktur: wenig Text, viel Bild. So lautet unser Gestaltungskonzept mit seiner ästhetischen Funktionalität. Es basiert auf einer ausführlichen Analyse und spiegelt den Charakter des Kunden wider – eben wie ein Bad von Wahl.

Case Sanitaer Wahl Full Screen
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Case Wahl Sanitaer Website Mobile
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Case Wahl Sanitaer Website Desktop
Case Sanitaer Wahl Full Screen Plakat

Home goes Out-Of-Home. Mit einladenden Headlines und großflächigen Visuals mit Spa-Charakter haben wir das Zuhause-Gefühl auch auf die Straße gebracht. Und an Bahnhöfe. Und an Bushaltestellen. In und um Stuttgart hieß es: Bath vibes only.

Case Sanitaer Wahl Outdoor Plakat
Case Sanitaer Wahl LKW

Could be you?

Ready when you are.
Wir freuen uns auf neue Chancen.
Kontakt
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