background

The Social Way to Recruit Talents

Recrutingfunnel-

Strategie 

Kärcher

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Mission

Wenn die besten Köpfe eins nicht machen, dann lange auf Job-Plattformen suchen. Darum geht Kärcher mit LOUP zum ersten Mal neue Wege im Recruiting und präsentiert seine attraktiven Jobs auch dort, wo man genauso ansprechende Inhalte findet: auf Social Media. Das Resultat? Durchweg positives Feedback und viele neue, hochqualifizierte Kontakte, die man anderweitig nicht erreicht hätte.

Kontext

Kärcher kennt jeder. 14.400 Mitarbeiter in 78 Ländern. Viel mehr muss man dazu eigentlich nicht sagen. Und damit das auch so bleibt, ist Kärcher ständig auf der Suche nach schlauen Köpfen und neuen Talenten. Wie man die für sich gewinnt? Mit einer Recruiting-Idee, die genau so schlau und neu daherkommt!

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So schnell werden aus ganz normalen Social Ads Türöffner zu einem kurzweiligen, digitalen Bewerbungsgespräch. Jede Ad generiert dank einer passgenauen, selektiven User Journey hochqualitative Leads. Dank des innovativen Matching Funnels gelingt es Kärcher, den Bewerbungsaufwand dabei so gering wie möglich zu halten. Vor allem Wechselwillige, die keine Zeit für lange Bewerbungsprozesse haben, werden so kurzerhand für eine Kärcher Karriere begeistert.

Screenansichten des Funnels für Kärcher

Mit Paid Post und Story Ads generiert Kärcher innerhalb kürzester Zeit fast 200K Impressionen, holt so Berufsanfänger und erfahrene Beschäftigte gleichermaßen ab und erreicht Menschen, die sich aus eigenem Antrieb nicht auf eine freie Stelle beworben hätten.

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Die Ad leitet in einen interaktiven Mobile Matching Funnel, der Interessierte ohne viel Bewerbungs-Blabla in unter 5 Minuten durch einen Bewerbungsprozess führt. Anhand weniger Fragen wird sofort die Eignung für die Stelle abgeklopft und vorselektiert. Ein „No-Match“ wird auf die Karriereseite weitergeleitet.

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Kampagnenschaltung (Beispiel einer Stelle)

3 Wochen

Impressions

50.000

Bewerbungen via Funnel

87

Angebote

7

Hires

5

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